{"id":4062,"date":"2026-02-26T08:22:42","date_gmt":"2026-02-26T08:22:42","guid":{"rendered":"https:\/\/spring-shift.com\/?p=4062"},"modified":"2026-03-26T11:23:55","modified_gmt":"2026-03-26T11:23:55","slug":"zahtjevi-odrzivosti-sto-velike-kompanije-ocekuju-od-dobavljaca","status":"publish","type":"post","link":"https:\/\/spring-shift.com\/en\/zahtjevi-odrzivosti-sto-velike-kompanije-ocekuju-od-dobavljaca\/","title":{"rendered":"Zahtjevi odr\u017eivosti: \u0161to velike kompanije o\u010dekuju od dobavlja\u010da"},"content":{"rendered":"<h2 class=\"wp-block-post-title\">Zahtjevi odr\u017eivosti: \u0161to velike kompanije o\u010dekuju od dobavlja\u010da<\/h2>\n\n\n<h5 class=\"wp-block-heading\">Bilo da se radi o regulatornom pritisku ili o\u010dekivanjima raznih skupina dionika, ne mo\u017eemo pobje\u0107i od toga da je odr\u017eivost sastavni dio poslovnih procesa velikih poduze\u0107a. <\/h5>\n\n\n\n<p>Takav se pristup vi\u0161e ne promatra kao dodana vrijednost, nego kao pametno upravljanje u\u010dincima, rizicima i prilikama, a zbog toga informira i utje\u010de (i) na odabir te suradnju s dobavlja\u010dima.&nbsp;<\/p>\n\n\n\n<p>Odgovornost za okoli\u0161ne i dru\u0161tvene u\u010dinke te sagledavanje financijskog utjecaja konteksta u kojem poduze\u0107e posluje upu\u0107uje ga da svoje upravljanje tim pitanjima \u0161iri na cijeli lanac vrijednosti, a naro\u010dito na svoj dobavlja\u010dki lanac. S druge strane, brojna se manja i srednje velika poduze\u0107a nalaze pred o\u010dekivanjima da podijele svoje prakse i podatke sa svojim velikim kupcima.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-1024x1024.png\" alt=\"\" class=\"wp-image-3955\" srcset=\"https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-1024x1024.png 1024w, https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-300x300.png 300w, https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-150x150.png 150w, https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-768x768.png 768w, https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-12x12.png 12w, https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"10\" src=\"https:\/\/spring-shift.com\/wp-content\/uploads\/2024\/11\/bullet_red.png\" alt=\"\"><br>Koja su o\u010dekivanja velikih od manjih?<\/h3>\n\n\n\n<p><strong>Operativna uskla\u0111enost s ESG standardima<\/strong>: deklarativna predanost odr\u017eivosti (vi\u0161e) nije dovoljna. Velika poduze\u0107a tra\u017ee dokazivu i sustavnu primjenu ESG na\u010dela u svakodnevnom poslovanju. U praksi, to se provjerava u ESG upitnicima, revizijama dobavlja\u010da koje mogu uklju\u010diti i terenske provjere te zahtjeve za korektivnim mjerama.<\/p>\n\n\n\n<p>Neki od naj\u010de\u0161\u0107ih zahtjeva uklju\u010duju<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pra\u0107enja (i smanjenja) emisija stakleni\u010dkih plinova<\/li>\n\n\n\n<li>upravljanja otpadom i resursima<\/li>\n\n\n\n<li>mjere energetske u\u010dinkovitosti i racionalnog kori\u0161tenja vode<\/li>\n\n\n\n<li>po\u0161tivanje radnih i ljudskih prava<\/li>\n\n\n\n<li>o\u010duvanje sigurnosti i zdravlja na radu<\/li>\n\n\n\n<li>mjere eti\u010dnog, transparentnog i po\u0161tenog poslovanja<\/li>\n\n\n\n<li>mjere protiv korupcije<\/li>\n\n\n\n<li>jasne interne procese i odgovornosti<\/li>\n<\/ul>\n\n\n\n<p><strong>Transparentnost lanca nabave:&nbsp;<\/strong>velika poduze\u0107a \u017eele imati jasan uvid u porijeklo proizvoda i sirovina, uvjete proizvodnje te uklju\u010denost dobavlja\u010da dalje u lancu. Razlog tome nisu samo regulatorni zahtjevi poput, primjerice, regulativa o du\u017enoj pa\u017enji za ljudska prava i okoli\u0161, nego i upravljanje reputacijskim i operativnim rizicima.<strong>&nbsp;<\/strong>Od dobavlja\u010da se o\u010dekuje dokumentirano porijeklo sirovina i proizvoda<strong>,&nbsp;<\/strong>dostupnost pouzdanih i a\u017eurnih podataka<strong>&nbsp;<\/strong>te sposobnost brzog izvje\u0161tavanja i razmjene informacija.<\/p>\n\n\n\n<p><strong>Spremnost na kontinuirano unapre\u0111enje i partnerski odnos<\/strong>: odr\u017eivost se sve vi\u0161e promatra kao dugoro\u010dan razvojni proces, ne kao jednokratni projekt. Velika poduze\u0107a tra\u017ee dobavlja\u010de koji su spremni aktivno sudjelovati u tom procesu, a oni dobavlja\u010di koji pokazuju inicijativu i napredak \u010desto postaju dugoro\u010dni strate\u0161ki partneri, a ne samo operativni izvo\u0111a\u010di.<\/p>\n\n\n\n<p>To podrazumijeva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>otvorenu komunikaciju o rizicima i izazovima<\/li>\n\n\n\n<li>spremnost na prilagodbu standardima kupca<\/li>\n\n\n\n<li>ulaganje u pobolj\u0161anje internih procesa<\/li>\n\n\n\n<li>sudjelovanje u edukacijama i zajedni\u010dkim inicijativama<\/li>\n\n\n\n<li>postavljanje i pra\u0107enje mjerljivih ciljeva<\/li>\n<\/ul>\n\n\n\n<p>Dobavlja\u010di koji \u017eele zadr\u017eati i razvijati svoje tr\u017ei\u0161ne pozicije ove zahtjeve trebaju shvatiti kao prilike ne samo da stvore temelje za stabilnije ugovore, lojalnost kupaca i konkuretntsku prednost, nego i kao pristup koji osigurava poslovnu otpornost.&nbsp;<\/p>\n\n\n\n<p>Prepoznajete li se na kraju ovog teksta u nekom ili svim ovim zahtjevima, mo\u017eemo vam pomo\u0107i da im se lak\u0161e prilagodite. Pogledajte na\u0161 <a href=\"https:\/\/spring-shift.com\/en\/esg-podrska-za-mala-i-srednja-poduzeca\/\">portfelj usluga<\/a> namijenjenih malim i srednjim poduze\u0107ima, rije\u0161ite <a href=\"https:\/\/www.surveymonkey.com\/r\/ShiftME\">upitnik za samoprocjenu<\/a> i javite nam se za brze i besplatne konzultacije!&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-74224f26\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-f0d12cf4\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-85524944\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1ea2c61c\"><span class=\"uagb-ss__link\" data-href=\"mailto:?body=\" tabindex=\"0\" role=\"button\" aria-label=\"email\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M464 64C490.5 64 512 85.49 512 112C512 127.1 504.9 141.3 492.8 150.4L275.2 313.6C263.8 322.1 248.2 322.1 236.8 313.6L19.2 150.4C7.113 141.3 0 127.1 0 112C0 85.49 21.49 64 48 64H464zM217.6 339.2C240.4 356.3 271.6 356.3 294.4 339.2L512 176V384C512 419.3 483.3 448 448 448H64C28.65 448 0 419.3 0 384V176L217.6 339.2z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-2388d3f5\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-cc95ce6e wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\"><img loading=\"lazy\" decoding=\"async\" width=\"11\" height=\"10\" src=\"https:\/\/spring-shift.com\/wp-content\/uploads\/2024\/11\/bullet_red.png\" alt=\"\"><br>Pretplati se na na\u0161 Newsletter<\/h3><p class=\"uagb-cta__desc\">Saznajte me\u0111u prvima najbolje prakse, korisne resurse i inspirativne pri\u010de koje \u0107e vam pomo\u0107i unaprijediti poslovanje! <\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/spring-shift.com\/en\/newsletter\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\">PRETPLATI ME<\/a><\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Bilo da se radi o regulatornom pritisku ili o\u010dekivanjima raznih skupina dionika, ne mo\u017eemo pobje\u0107i od toga da je odr\u017eivost sastavni dio poslovnih procesa velikih poduze\u0107a. Takav se pristup vi\u0161e ne promatra kao dodana vrijednost, nego kao pametno upravljanje u\u010dincima, rizicima i prilikama, a zbog toga informira i utje\u010de (i) na odabir te suradnju s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[30,26,32,25],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-esg-2","tag-odrzivost","tag-omnibus","tag-sustainability"],"uagb_featured_image_src":{"full":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1.png",1200,1200,false],"thumbnail":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-150x150.png",150,150,true],"medium":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-300x300.png",300,300,true],"medium_large":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-768x768.png",768,768,true],"large":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-1024x1024.png",1024,1024,true],"1536x1536":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1.png",1200,1200,false],"2048x2048":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1.png",1200,1200,false],"trp-custom-language-flag":["https:\/\/spring-shift.com\/wp-content\/uploads\/2026\/02\/ESG-Pit-stop-17-1-12x12.png",12,12,true]},"uagb_author_info":{"display_name":"Gorana Pavi\u010di\u0107 Ni\u0161evi\u0107","author_link":"https:\/\/spring-shift.com\/en\/author\/goranapavicicnisevic\/"},"uagb_comment_info":0,"uagb_excerpt":"Bilo da se radi o regulatornom pritisku ili o\u010dekivanjima raznih skupina dionika, ne mo\u017eemo pobje\u0107i od toga da je odr\u017eivost sastavni dio poslovnih procesa velikih poduze\u0107a. Takav se pristup vi\u0161e ne promatra kao dodana vrijednost, nego kao pametno upravljanje u\u010dincima, rizicima i prilikama, a zbog toga informira i utje\u010de (i) na odabir te suradnju s&hellip;","_links":{"self":[{"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/posts\/4062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/comments?post=4062"}],"version-history":[{"count":6,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/posts\/4062\/revisions"}],"predecessor-version":[{"id":4234,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/posts\/4062\/revisions\/4234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/media\/3955"}],"wp:attachment":[{"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/media?parent=4062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/categories?post=4062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spring-shift.com\/en\/wp-json\/wp\/v2\/tags?post=4062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}