Employer
perception analysis
Attract and retain talent with a clear understanding of your current position and the steps needed to become a desirable employer
What is employer perception analysis and why does it matter?
Employer perception analysis is crucial for making timely and well-informed decisions. It provides insights into how employees perceive your company and how to leverage that perception to your advantage. This analysis serves as a foundation for developing an Employer Branding strategy while also acting as a valuable source of information, including: how your company is perceived in the job market, how you compare to competitors, emerging trends that may challenge your position, your key strengths and weaknesses, etc.
We create and implement strategic concepts, processes, and activities in human resources and communications that contribute to achieving business goals, fostering internal organizational growth, and empowering employees.
Connecting values, purpose, employer brand, engagement, and employee experience, while emphasizing the importance of diversity and inclusion.
Benefits of employer perception analysis:
Steps of employer perception analysis
#1 Employee perspective (current state)
Through internal research, focus groups, and online surveys, we gather insights from different employee groups to understand their perception of your brand—identifying both strengths and areas for improvement. Additionally, we analyze your communication channels, social media presence, and digital platforms.
#2 Trend and competitor analysis
We examine industry trends, including those that may have a direct or indirect impact on your business and employer brand perception. This step also includes a competitive analysis to understand how your competition position themselves.
#3 Findings and recommendations
After collecting and analyzing the data, we provide a comprehensive summary of key insights along with strategic recommendations for further action.
About us
Reliable solutions for organizational and sustainable development
Reliable solutions for organizational and sustainable development.
For the past 25 years, we’ve been a trusted partner to organizations, guiding them through the challenges of sustainability, organizational development, and change. By redefining the traditional role of business consulting, we have developed our own interdisciplinary approaches to sustainability management and organizational growth.
We are recognized advisors in organizational development, employer branding, sustainability, and corporate social responsibility, as well as in supporting sustainability reporting processes and crafting sustainability strategies. Our extensive experience in strategic and marketing communications enhances our services in stakeholder relationship management and addressing key issues, risks, and crises.
We help organizations adapt swiftly to change and create innovative, bold, and socially impactful solutions. With our expertise, dedication, and ethical approach, we aim to drive the prosperity of our clients and partners, fostering positive change together.
References
Aluflexpack Grupa
Assist Digital
BASF
Cemex Hrvatska
Croatia osiguranje
Europski fond za jugoistočnu Europu
Grad Zagreb
Grad Zlatar
Grupa KONČAR
Grawe osiguranje
HEP
HOPS
Hrvatska banka za obnovu i razvitak
Hrvatska Lutrija
Hrvatski Telekom
Immofinanz
IN2 grupa
INA
Innoenergy
Lactalis
Lelo
LeSaffre Adriatic
Lidl Hrvatska
Maistra
Mardorado
Medika
MOL
Montelektro
Nielsen
OTP banka i grupa
OTP Leasing
Prima namještaj
RBA
Sony
Span
UNIQA osiguranje
Vaillant
Volonterski centar Zagreb
English 
Croatian